How to Make Facebook Ad Material Stand Out?Facebook's algorithm is constantly changing, it's hard for an ad to stay the same. So, are there any good advertising strategies to make our Facebook ads work better?
We know that the most important thing to do when creating a Facebook ad is to comply with the following points：
Useful to People
By following these tips, our ads will not be treated as spam by users.
What kind of ads can be treated as good advertisements? One of the easiest ways to determine this is how much participation your ad gets, such as likes, comments, and shares. You can do a test of your ad on Facebook first to see if it attracts the interest of followers. If Followers are interested, follow this path to create an ad that will not cost a lot. When the ad campaign works, it will bring you more sales and generate more revenue.
Advertising on Facebook is not just about posting an ad, you must have the right advertising strategy to get the results of the ad. The first step is you have to find the right audience for the ad, then you need an advertising goal, and figuring out what advertising strategy will help you achieve the goal. You need to consider all of these things carefully.
Focus on customer mail collection
If you start advertising without collecting emails from your customers, this can be a lot of wasted opportunities.
Anyone who runs Facebook knows that advertising will lead to some increase in sales, but generally, good results of an ad do not last long, and sales will drop off after a while. However, if you are careful to collect customers' emails from the beginning, you can email them to remind them what kind of special offers your store will have, which will help to attract repeat customers without recultivating new potential customers. Also, if your advertising funnel doesn't get customers to make a purchase which leads to many abandoned shopping carts, so your advertising dollars will be spent without any advertising effect.
So it is much easier and cheaper to maintain previous customers than to find new ones, and the conversion rate will be good if they are loyal customers.
How do we stand out in terms of FB advertising strategy, especially in terms of ad material?
First of all, it is important to know the difference between FB ads and Google ads. If a customer goes to Google to search for a product, they are generally interested in buying that product. However, users on FB are there to interact and communicate with friends, not to buy something, so most of the audience of FB ads have no intention to buy. They may be interested in your ad and click on it, but they are unlikely to make a purchase right away, and generally leave soon after. Here are some advertising strategies that can help turn users with no purchase intent into potential users.
1.Provide customers with excitement about the product
What kind of advertising do you think provides excitement to customers?When is the product most exciting to the user?It is generally when the customer opens the product and sees the details of the product that the most excitement is generated.
Wouldn't it be exciting if users could experience the sight and feel of a brick-and-mortar purchase through your ads? On Youtube, you can also see many similar video ads about people's happiness after receiving the delivery and opening the package, which are simple, direct, effective, and provide an incentive for customers to buy.
Visuals have an impact, especially when high contrast ads increase click-through rates. The human eye is more sensitive to color, and high-contrast ads can catch people's attention at once. Some products will have variants, and some will offer customization services, so adjusting the contrast of each ad and making each ad contrast will have a good visual effect.
For instance, the Nike ad above uses a different background color for each pair of shoes, which creates a strong visual contrast and draws attention to the pair of shoes. The ad can also be swiped to the right to see more variants of the shoes. The visual presentation of this ad is great and will get the ad click-through rate up. Also, remember to put a product link in the ad. This strategy also works for customizable products, where different customization features can be used with different contrast, different colors, and different descriptions.
Another way is to show a comparison of the effect of the product before and after it is used. A before and after comparison allows customers to visually see how your product works and gives them a sense of excitement. Allowing the customer to intuitively see the product is important, but having feedback is even more important!
This Blue Apron ad, as shown above, is a comparison of the effect of fast food, with the left of the ad showing what it looks like when it is first opened and the right of the ad showing the finished product after the ingredients have been processed. Isn't this comparison image attractive?
There are many other examples, for example, you can show a before and after comparison of a skincare product, a decorative item that makes your bedroom unique, or a dress that makes you look more attractive. All of these can be made into comparison images and can be very motivating to customers.
Tips: Comparison images in ads are not allowed to be enlarged, otherwise they will be rejected or blocked.
3.Highlight the competitive advantages of your products
If your product is superior to a competitor's product, you should emphasize it in your advertising. If your competitor is a well-known brand, it will be more helpful to advertise. The average user will easily recognize a well-known brand, and the fact that your product is in some way better than a well-known brand will certainly give your customers a lot of confidence and a greater chance of buying your product.
This is an ad for Microsoft Surface, in which it highlights the advantages over MacBooks - there are more pixels, which can help users save money. Since MacBooks is an already recognized brand, people usually think that MacBooks is better, but here Surface will get more customers for itself after highlighting its advantages.
4.Creating exclusivity and uniqueness in products
The ad below is a razor ad for the Dollar Shave Club. In the ad, it uses words like "our members", "club", etc. It is a small, exclusive group that shows a sense of superiority. It gives the customer a sense of wanting to join their group and be a part of it.
More importantly, you can utilize this exclusivity to make customers interested in exploring your brand story, user experience, and more.
These are some of the relatively new FB advertising strategies, but they won't work right away and may take a while to have a noticeable effect. Some of them may not be suitable for some stores, and it's up to you to test and research how to use them to get the best results. Most importantly, you have to think about what your customers want and be able to meet their ideas and solve their problems. Of course, you cannot just think about the thoughts of your customer, but sometimes you have to go beyond their minds to guide them to their needs and make them attracted by your ads.
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